Love a good romance novel? Me too! Let’s take a look at those of us who buy, read and maybe even write romance novels, and see what makes us tick.
According to sources such as Romance Writers of America, Nielsen Books & Consumer Tracker, romance novels are a multi-billion-dollar industry, holding over thirteen percent of the literary industry total sales. Think about that for a minute. Cook books, self help, travel books, non-fiction such as biographies, current events, and history, crafting, religion, how-to books, all of those books and yet romance stands strong as an established market in the literary world. There must be something magical about a great romance to be so competitive, but then we knew that, didn’t we!
It probably comes as no surprise that eighty-four percent of romance novels are bought and read by women ages thirty to fifty-four, but it may surprise you to learn that fifty percent are still sold in paperback form, followed closely by e-books at forty percent. Or maybe it would shock you to learn that sixty-four percent of those ladies read more than one romance novel each month. Maybe not. I know most of my readers read my books within just a few days. We can all agree that nothing is as fun as a fantastic page-turner that you just can’t put down.
What are the top romance subgenres we love to read? It appears that no matter whether you like your books in print format or e-book, suspense is a key factor. We all want a happy ending, but we want a little anticipation as to how that will happen. The most popular subgenera type appears to be contemporary romance holding around fifty percent of the market, followed by a relative tie between historical romance and erotica. Paranormal, young adult and Christian romance hold their own as well, in the twenty to thirty percent range.
According to studies, we like to read about friends turned lover, soul mates facing their fate, second chance love, secret romance, and first love; in that order. We also want to read stories with strong hero and heroine leads, reunited lovers, love triangles, and of course, sexy billionaires. Again, no big shock there for those of us in the romance world.
What other types of books do romance reads like to buy? It appears that we also have a taste for mystery, general fiction, and cooking/food books. Want to feel old? Stats broken down by age show that a majority of older readers buy mysteries, and younger readers buy young adult and erotic fiction. Once again, not too shocking, especially for those of us inching up there in age, it just makes sense.
In this age of Amazon Prime, how do most romance readers purchase their books? According to the stats I found (some were admittedly a few years old) most of us still find books in bookstores, but more and more ladies are beginning to buy books online. Many of us still us the library, and a growing number of women are downloading books in e-book form. Some of us trade books we love with friends, relatives or book clubs, while some busy ladies are reading books on their phone. When I was a young mother I belonged to a book subscription and got books in the mail each month. That was always a happy day, followed by several days of ignoring housework. Now days we have the option to subscribe to e-books or audio books as well.
What makes us choose one book over another? According to most stats, we love a romance with a good story, followed by reading anything by our favorite author. Price and reviews come into play next, followed by reading books because they are a part of a series. The trailing reasons we select a book are the back cover blurb, cover art, social media recommendations, bargains, and endorsements.
What do you think is a fair price for a book? Pre e-book, the only free books I ever read were from the library, but now free books are everywhere. Even books that are normally priced, are sometimes offered free or for less than a dollar in e-book form. According to sources such as Amazon and Neilson, most of us consider six dollars a fair price for a romance novel. I know my novels are priced under five dollars in e-book format, but due to the price of printing, my paperbacks run closer to ten dollars. These days it’s hard to be competitive in the print market unless you are a traditionally published, well-known author.
So there you have it, the world of romance novels according to statistics. Does this agree with your preferences? How do you find good books and why do you choose the ones you read? I’d love to hear from you!